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BEHIND THE BRAND

JOE SUN is the project of an Australian mum who saw the need for simple, stylish swimwear for children that was eco friendly and also unisex - pieces to be passed between sons and daughters that were durable enough to last more than one summer. 

Having grown up on the beautiful beaches of Australia's east coast and more recently spending time on Hong Kong's often polluted shores, it was paramount the range be sustainably made. The past eighteen months have been spent sourcing the very best regenerated UPF 50+ fabrics from Italy and rigorously testing size, fit and comfort. 

JOE SUN is committed to creating consciously, by only manufacturing small batches and making only what we know we will sell - our simple styles don't follow trends and are designed to be lived in for more than just one summer. 

 

To learn more about our sustainable choices please click here

alex le jeune x