behind the brand
JOE SUN founder Alex Le Jeune was born and bred by the beach in Australia. Like a lot of us – the connection between the beach and childhood is strong. The smells, the nostalgia... memories of salty skin + sandy feet. Long summer days spent wild and free exploring rockpools and eating ice cream.
With sunkissed memories burnt vividly in her mind and a lifelong love of design and travel, Alex had a vision to create simple, comfortable and eco friendly swimwear for the children of the future. An ethically made range featuring unisex styles and the highest quality Italian fabric.
In 2019, JOE SUN was born.
A small, considered collection of skin friendly summer essentials for play and protection. Timeless, trendless pieces designed for an endless summer.